These digital banners were created to highlight a report by Micrometrics Research. The report targets the hospitality and tech industries and also promotes the HiTech Houston Conference. The banners imagery and colours are aligned with the Micrometrics brand, as well as the imagery and iconography. The call-to-action quickly help the viewer to grasp the purpose of the banner.​ These digital banners effectively bridged the report's and the HiTech Houston Conference's promotional goals. They not only raised awareness but also positioned Micrometrics Research as a thought leader at the intersection of hospitality and technology.