I had the opportunity to contribute to the rebranding efforts for Melt by We-Vibe, with a particular focus on showcasing its sleek new Midnight Blue colour. This rebranding initiative aimed to elevate the product’s market appeal and align its visual identity with the brand’s innovative and premium positioning.

As part of this project, I developed a variety of cohesive branding materials designed to ensure a seamless and impactful presentation across multiple touchpoints, including counter cards, window clings, a magazine ad, and web banners.